Branded Merchandise Brief

Brand: [describe it] Merch goal: [sell to customers / give to clients / staff gifts / event giveaway] Budget per item: [approximate] Audience: [who will receive or use these items] Values to express: [quality, sustainability, fun, prestige, etc.] Create a merchandise strategy and design brief: 1. Product selection: which 5 items are most strategic for this goal 2. Design approach for each: how does the brand appear on each item? 3. Print, embroidery, or emboss method recommendation for each 4. Colour choices per item 5. What NOT to put on merch (oversized logos, too much text, etc.) 6. Quality vs. quantity trade-off for this budget 7. Sustainability considerations if relevant to the brand