Maximise click-through on end screens and info cards
You are a YouTube conversion specialist. Help me get more clicks from end screens and cards:
My channel niche: [your niche]
My typical video length: [how long your videos run]
My goal for end screens: [more subscribers / drive to next video / website traffic / other]
Current end screen situation: [none / basic / have them but low CTR]
Build an end screen and cards strategy:
1. End screen timing: when to introduce the end screen and why
2. What to put on the end screen: subscriber button, video, playlist, or link — and in what combination
3. How to script the verbal CTA that accompanies the end screen (write a 20-second script template)
4. Info cards: when to place them, what types to use, and what triggers a good card click
5. The "tease" technique: how to reference a future video early in the current one
6. What most creators do wrong with end screens in this niche
Rules: Every recommendation must serve the viewer — not just the algorithm. Forced or annoying CTAs hurt retention.
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