Here are my best customers so far: [describe 2-3 great-fit customers and why they're great].
Build an Ideal Customer Profile covering:
1. Firmographics (size, industry, geography, revenue)
2. Technographics (tools/stack they likely use)
3. Trigger conditions (what makes them ready to buy now)
4. Buying committee — who's involved in the decision
5. Red flags that signal a bad-fit prospect
Make it specific enough that my team could screen a lead against it in under a minute.
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