My business is: [describe]. My best customers are: [describe].
Design a referral pipeline system:
1. The ideal moment(s) in the customer lifecycle to ask for a referral
2. Exact language/script for the ask (email + verbal)
3. What to offer as incentive, if anything
4. How to make it easy for the customer to actually introduce someone
5. A simple tracking method so referrals don't fall through the cracks
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