Here's an inbound lead: [paste form submission / email / context]. My ICP is: [describe].
Qualify this lead:
1. Fit score against ICP (1-10) and why
2. Likely intent level (just researching vs. ready to buy)
3. Recommended next action (fast-track to sales, nurture, disqualify)
4. Suggested first response, tailored to what they actually asked
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