Brand Values and Mission

Company: [describe what you do and for whom] Founder intent: [why did you start this? what change do you want to create?] Current values if any: [list them or say none yet] Help me define: 1. A mission statement (what we do, for whom, and to what end — under 20 words) 2. A vision statement (the world we are working toward — under 25 words) 3. 4-5 brand values — each with: the value word, a 1-sentence definition, and a behavioural example 4. The difference between our stated values and our actual non-negotiables 5. A brand promise — the one thing customers can always count on us for