Current brand: [describe what you have now]
Reason for rebranding: [why now? growth, repositioning, new audience, etc.]
What must stay the same: [any sacred elements]
Timeline: [when you need to launch]
Create a rebranding strategy:
1. Diagnosis: what specifically needs to change and why
2. Strategic direction: what the new brand should stand for
3. Scope: is this a refresh (evolution) or rebrand (revolution)?
4. Phase plan: research to strategy to visual identity to rollout
5. Stakeholder management: how to bring employees and customers along
6. Risk: what could go wrong and how to protect against it
7. Success metrics: how will you know the rebrand worked?
This is 1 of 459 free prompts
The full library is organised into 15 categories — business, marketing, sales, strategy, study aid, career, small business, and more.