Current logo: [describe what you have now]
Reason for redesign: [why is it not working?]
What must be preserved: [equity, recognition, or elements to keep]
New direction: [what should change and why]
Create a logo redesign brief:
1. Diagnosis of what is wrong with the current logo
2. What brand equity exists in the current logo
3. Evolution vs. revolution: how dramatic should the change be?
4. Specific design objectives for the new logo
5. What the new logo must do that the old one does not
6. Transition strategy (switch instantly or phase in?)
7. Success criteria: how will you know the new logo is better?
This is 1 of 459 free prompts
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