Structure a logo concept presentation for a client
Context: I am presenting [number] logo concepts to a client for [business type].
Client sophistication: [design-savvy / not design-savvy]
Concerns: [any concerns about the client evaluating objectively]
Help me structure the logo presentation:
1. How to open (framing the brief before showing concepts)
2. The order to present concepts and why it matters
3. How to present each concept: what to explain, what to let them discover
4. Which mockup contexts are most convincing
5. How to guide feedback without leading the witness
6. Questions to get useful feedback rather than opinions
7. How to handle "I do not like it" feedback constructively
8. How to close and agree on next steps
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