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Logo Lockup Strategy

Understand when to use different logo lockups

Business: [describe it] Logo elements I have: [wordmark, icon, tagline, combination — describe each] Where the brand appears: [list all touchpoints] Create a logo application strategy: 1. When to use the full combination lockup 2. When to use the wordmark alone 3. When to use the icon alone (and at what point can you do this?) 4. When to use the tagline variation 5. Horizontal vs. stacked orientation — rules for each 6. Responsive logo strategy (how the logo simplifies as space decreases) 7. Social media avatar guidance: which version works where? 8. The minimum brand recognition you need before using the mark alone
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