Design A/B tests to improve landing page conversion
Landing page: [describe its current structure and goal]
Current conversion rate: [if known]
Main traffic source: [where visitors come from]
Biggest suspected weakness: [what do you think is hurting conversions?]
Create an A/B testing plan:
1. The top 5 elements to test, ranked by potential impact
2. For each test: the hypothesis, the control, the variant, and what a win looks like
3. How long to run each test
4. Which test to run first and why
5. What to do with inconclusive results
6. Quick wins that do not need testing (clear improvements to make now)
This is 1 of 459 free prompts
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