Brand: [describe it — personality, audience, industry]
Goal of the home page: [what should a visitor do after landing here?]
Key messages to convey: [list 3-5]
Design inspirations: [describe 2-3 websites you admire and what you like about them]
Write a home page design brief covering:
1. Above-the-fold requirements: what must be visible on arrival?
2. Page sections in order (with purpose of each)
3. Visual style direction: layout feel, imagery type, whitespace vs. density
4. Colour and typography direction
5. Motion intent (none, subtle, rich)
6. Mobile-first considerations
7. Key UX decisions: sticky nav, full-screen hero, scroll behaviour
8. What to avoid based on industry cliches
This is 1 of 459 free prompts
The full library is organised into 15 categories — business, marketing, sales, strategy, study aid, career, small business, and more.