Motion Design Brief

Brand: [describe it] Animation contexts: [logo animation, social videos, UI microinteractions, explainer video, ads] Brand personality: [5 adjectives] Tone of animation: [fast and energetic / slow and considered / playful / premium / technical] Write a motion design brief: 1. Motion personality: how should animations feel? Use motion words: snappy, floaty, decisive, elastic, etc. 2. Easing style: ease in, ease out, linear, spring — and what it communicates 3. Speed direction: typical timing for different animation types 4. Logo animation concept: how should the logo come to life? 5. Transition style: how elements enter and exit the frame 6. Sound design direction if applicable 7. What motion to avoid: anything that feels off-brand 8. Priority animations to create first and why