Creative Brief Template

Agency or studio context: [describe your team and the types of work you do] Clients: [describe your typical clients] Common project types: [branding, web, campaign, social, print — list your most common] Create a reusable creative brief template that: 1. Captures all essential project information without feeling like a form 2. Helps clients articulate what they want even when they do not know how 3. Includes the right questions for objectives, audience, competition, tone, deliverables, timeline, budget 4. Has a "what does success look like?" section that gets a measurable answer 5. Includes a visual reference section 6. Is short enough that clients will actually complete it 7. Ends with a next-steps section that sets up the kickoff meeting