Industry or context: [your industry or design context]
Design discipline: [brand identity / web design / packaging / UI / illustration / typography / print]
Purpose of analysis: [to inform a new project / to avoid looking dated / to differentiate / to stay current]
Analyse current design trends:
1. The 5 dominant trends in this discipline right now — describe each clearly
2. Which trends are genuinely new vs. peaking and about to feel dated
3. Which trends are specific to this industry and which are bleeding in from elsewhere
4. The trend to embrace for this project and why
5. The trend to actively avoid and why
6. What the anti-trend (the counter-reaction) looks like
7. The timeless principles that will outlast all current trends
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