Product: [describe the product — what it is, what it does]
Target buyer: [describe in detail]
Channel: [retail shelf / e-commerce / direct-to-consumer / gift]
Packaging format: [box, pouch, bottle, label, etc.]
Competitors on the shelf: [describe how competitor packaging looks]
Brand personality: [5 adjectives]
Write a packaging design brief:
1. Job of the packaging (what must it communicate in 3 seconds?)
2. Hierarchy of information (most to least important)
3. Visual style direction
4. Typography direction for packaging
5. Photography vs. illustration vs. pattern decision
6. Structural considerations (opening experience, sustainability)
7. The one thing that will make it stand out at point of purchase
8. Legal requirements to include
This is 1 of 459 free prompts
The full library is organised into 15 categories — business, marketing, sales, strategy, study aid, career, small business, and more.