Brand: [describe your brand — personality, audience, industry]
Current content examples: [paste 2-3 examples of your writing, or describe the tone you want]
Create a brand voice guide:
1. Voice in 4 words (with explanations of each)
2. Tone variations — how the voice shifts across contexts (social, email, support, ads)
3. Do and Don't word list (words we use, words we avoid, and why)
4. Sentence structure preferences (short? long? punchy? conversational?)
5. 3 before-and-after rewrites showing our voice in action
6. The one-sentence rule our team can use to test any piece of copy
This is 1 of 459 free prompts
The full library is organised into 15 categories — business, marketing, sales, strategy, study aid, career, small business, and more.