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Brand Story Framework

Craft a compelling brand origin and story

Founding context: [describe why this business was started] Problem it solves: [the core problem] What makes it personal: [any personal connection to the problem or mission] Where it is now: [current state] Help me craft a brand story: 1. The origin story (the before — the problem that needed solving) 2. The turning point (the moment of insight or decision) 3. The mission (what you set out to do) 4. The journey (what you have built and learned) 5. The invitation (how the customer becomes part of the story) Write this in 3 formats: - 1-paragraph version for the About page - 3-sentence version for a bio or pitch - 30-second spoken version for introductions
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