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Brand Typography System

Choose and define a typography system for a brand

Brand personality: [describe it] Industry and audience: [describe both] Where the brand will appear: [website, print, social, packaging, etc.] Design a typography system: 1. Display heading font: recommendation with rationale and source 2. Body font: recommendation optimised for readability 3. Accent font (optional): for quotes, callouts, or personality moments 4. Type scale: recommended size hierarchy (H1, H2, H3, body, caption) 5. Font pairing rationale: why these fonts work together 6. Usage rules: when to use each font 7. Free vs. paid alternatives for each recommendation
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