Business: [describe it and your main customer journey]
Current touchpoints: [list everywhere a customer encounters your brand]
Create a brand touchpoint map:
1. List every touchpoint across the customer journey: Awareness, Consideration, Purchase, Onboarding, Ongoing, Advocacy
2. For each: rate current brand consistency (1-5) and importance to the customer (1-5)
3. Identify the 3 touchpoints with the biggest gap between importance and current quality
4. Recommend specific improvements for each priority touchpoint
5. Identify missing touchpoints where competitors show up and we do not
This is 1 of 459 free prompts
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