Business name: [name]
Business description: [what it does and for whom]
Brand personality: [5 adjectives]
Industry: [your industry]
Competitors to differentiate from: [list 2-3]
Where the logo will be used: [website, app, signage, uniform, packaging, etc.]
Write a professional logo design brief covering:
1. Design objectives (what the logo must achieve)
2. How each brand adjective should feel visually
3. Style direction (wordmark, lettermark, icon + wordmark, emblem — and why)
4. Visual references (describe 3 logos you admire and what you like about each)
5. Must-haves and absolute no-gos
6. Colour direction (mood and any colours to avoid)
7. Deliverables needed (formats, sizes, variations)
8. How to evaluate concepts against the brief
This is 1 of 459 free prompts
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