Brand concept: [describe your business and what it stands for]
Key ideas to convey: [list 3-5 concepts or emotions the logo should capture]
Industry: [your industry]
Research visual symbolism for this logo:
1. Symbols and shapes that have historically represented each of my key ideas
2. Cultural considerations — any symbols with unintended meanings across cultures
3. Geometric shapes and their psychological associations
4. Nature-based metaphors that fit this brand
5. Abstract vs. literal: when to use each approach
6. The 3 most distinctive symbol territories no one in this industry is using
7. Symbols to avoid because they are overused in this industry
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