Plan the full structure and navigation of a website
Business: [describe it]
Primary goal of the website: [lead gen / e-commerce / portfolio / SaaS / content]
Audience: [describe your main visitors]
Content you already have: [list pages, blog posts, case studies, etc.]
Design the website information architecture:
1. Primary navigation: which pages go in the main nav and in what order
2. Full sitemap: list every page with a one-line purpose
3. User journeys: map 3 different visitor types through the site
4. Hero page strategy: which page is most important and what must it do?
5. Internal linking strategy: how pages connect to move visitors toward the goal
6. What to cut: pages most websites have that yours does not need
This is 1 of 459 free prompts
The full library is organised into 15 categories — business, marketing, sales, strategy, study aid, career, small business, and more.