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Website Copywriting Framework

Write all the key copy for a website

Business: [describe it] Offer: [what you sell] Audience: [who you serve] Tone: [describe your brand voice — e.g. warm and expert, direct and bold, calm and trustworthy] Write website copy for: 1. Hero section: headline + subheadline + CTA button text 2. Problem section: articulate the pain in the customer own words (3-4 sentences) 3. Solution section: introduce your offer as the answer (3-4 sentences) 4. Benefits section: 3 core benefits, each with a title and 2-sentence description 5. Social proof section: template for 2 testimonials and what to ask customers 6. About section: 2-paragraph brand story 7. FAQ section: 5 questions the audience always asks, with answers 8. Footer CTA: closing line + final CTA button
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