Page to audit: [describe the page in detail — layout, sections, content, CTA placement]
Page goal: [what should visitors do?]
Typical visitor: [who comes to this page and from where?]
Conduct a UX and conversion audit:
1. Clarity: does the visitor immediately understand what this page is about and what to do?
2. Trust signals: are there enough proof elements in the right places?
3. Friction points: what is making it harder than necessary to convert?
4. Distraction: what is pulling attention away from the primary CTA?
5. Mobile: what likely breaks or underperforms on mobile?
6. Speed considerations: what might be slowing the page?
7. Priority fix list: top 5 changes ranked by impact
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