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SaaS Website Design Brief

Plan the design and messaging for a SaaS website

SaaS product: [describe what it does] Target user: [who uses it — role, company size, pain] Pricing model: [freemium / trial / paid] Main competitor websites: [describe 2-3 and what is good and bad about them] Conversion goal: [sign-up / demo booking / contact] Create a SaaS website design brief: 1. Homepage hero: the product promise in one line + CTA strategy 2. Social proof strategy: which proof types work best for SaaS 3. Feature vs. benefit framing: how to present the product 4. Pricing page strategy: how to structure and present pricing 5. CTA flow: free trial vs. demo vs. contact — which and why 6. Visual design direction for a SaaS in your space 7. Trust elements specific to SaaS buyers
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