Brand: [describe it — personality, values, audience]
Industry: [your industry]
Website goal: [primary conversion goal]
Design references: [describe 3 websites you like and what specifically you like about each]
Design to avoid: [what you do not want it to look like]
Create a visual design brief:
1. Aesthetic direction (commit to one: minimal, editorial, bold, organic, tech, luxury, etc.)
2. Layout philosophy (grid-based, free-form, asymmetric, centered)
3. Photography or imagery direction
4. Illustration or icon style if applicable
5. Motion design intent (scroll behaviour, hover effects, transitions)
6. Colour application rules across the site
7. Typography application (headings, body text, special callouts)
8. Mobile design considerations that affect visual decisions
This is 1 of 459 free prompts
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