Plan a complete visual identity system beyond the logo
Brand: [describe it]
Existing elements: [logo, colours, fonts — list what you have]
Application contexts: [digital, print, environmental, packaging, etc.]
Create a visual identity system brief covering:
1. System philosophy: what rules govern how all elements work together?
2. Pattern and texture direction
3. Illustration or iconography style
4. Photography style guide
5. Layout and composition principles: what makes a layout feel on-brand?
6. Motion identity: if the brand moves, how should it feel?
7. Brand applications priority: which touchpoints to design first and why
8. The test: how do you know a design is on-brand without checking every detail?
This is 1 of 459 free prompts
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