Presentation Design Brief

Presentation purpose: [pitch deck / sales deck / keynote / internal report / proposal] Brand: [describe it] Audience: [who will see this presentation] Key message: [the one thing they should remember] Number of slides: [approximate] Create a presentation design brief: 1. Slide layout types needed (title, section header, content, data, quote, team, CTA) 2. Visual hierarchy: how to guide the eye on a typical content slide 3. Data visualisation style: how charts and graphs should look 4. Photography and imagery guidance for the deck 5. Animation philosophy: none, subtle, or purposeful 6. The opening slide: what makes a presentation start strong? 7. The closing slide: how to end memorably 8. Common presentation design mistakes to avoid