Infographic Design Brief

Topic: [what is the infographic about?] Data or content to visualise: [describe the key information] Audience: [who will read this and where will they see it?] Goal: [educate, persuade, entertain, explain a process?] Format: [static image, scrolling web, animated?] Create an infographic design brief: 1. Story arc: what is the narrative flow from top to bottom? 2. Data visualisation choices: for each data point, recommend the chart or visual type 3. Layout structure: how to divide the infographic into sections 4. Visual metaphor: is there an overarching concept that ties it together? 5. Colour strategy: how to use colour to organise information 6. Typography hierarchy: headline, section headers, body stats, labels 7. What to cut: the most common mistake is too much — what should be removed? 8. Distribution format recommendations