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Print Collateral Design Brief

Write a design brief for print marketing materials

Material type: [business cards / brochure / flyer / poster / banner / menu / other] Brand: [describe it] Purpose: [what is this piece trying to achieve?] Audience: [who will receive or see it?] Content to include: [what information must appear?] Print specs if known: [size, paper stock, finish] Write a print design brief: 1. Design objective: what must the reader think, feel, or do? 2. Visual hierarchy: what is most to least important? 3. Layout direction: how to organise the space 4. Typography application for this piece 5. Imagery direction (photo, illustration, pattern, or type-only) 6. Colour usage 7. CTA: what should they do next and how is it shown? 8. Print production notes
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