Brief a designer on environmental and wayfinding design
Space: [describe the physical environment — office, retail, venue, hospitality]
Brand: [describe it]
Goals: [wayfinding / brand expression / customer experience / all three]
Key areas: [list the main zones in the space]
Write an environmental design brief:
1. Brand expression goal: what should visitors feel when they enter?
2. Wayfinding hierarchy: what do people most need to find?
3. Signage types needed: directional, informational, identity, decorative
4. Material and finish direction
5. Typography at scale: how does the brand font work large-format?
6. Colour in the space: how brand colours translate to walls, floors, and fixtures
7. Photography or illustration in the space
8. Installation and maintenance considerations
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