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Environmental and Signage Brief

Brief a designer on environmental and wayfinding design

Space: [describe the physical environment — office, retail, venue, hospitality] Brand: [describe it] Goals: [wayfinding / brand expression / customer experience / all three] Key areas: [list the main zones in the space] Write an environmental design brief: 1. Brand expression goal: what should visitors feel when they enter? 2. Wayfinding hierarchy: what do people most need to find? 3. Signage types needed: directional, informational, identity, decorative 4. Material and finish direction 5. Typography at scale: how does the brand font work large-format? 6. Colour in the space: how brand colours translate to walls, floors, and fixtures 7. Photography or illustration in the space 8. Installation and maintenance considerations
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