Organisation: [describe it]
Report purpose: [investor / donor / regulator / public / staff]
Key messages: [what are the 3-5 most important things to communicate?]
Data to present: [describe the main data, charts, or financial information]
Design ambition: [basic and functional / polished / award-worthy]
Create an annual report design brief:
1. Format: print only / digital only / both — and the case for each
2. Structure: section order and the narrative arc
3. Visual concept: the overarching design idea that makes this report memorable
4. Data visualisation direction
5. Photography strategy
6. Typography system for long-form reading
7. Colour application at report scale
This is 1 of 459 free prompts
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