Brand: [describe it]
Where illustrations will be used: [website, social, product UI, print]
Illustration purpose: [decorative, explanatory, emotional, editorial]
Personality to convey: [5 adjectives]
Define an illustration style guide:
1. Style category: flat, geometric, hand-drawn, collage, realistic, surreal — and rationale
2. Character design direction if people are illustrated
3. Colour palette for illustrations: same as brand palette or expanded?
4. Line work: is there an outline? What weight and style?
5. Level of detail and complexity
6. What subjects and scenarios to illustrate vs. photograph
7. What to avoid: cliches in this style or industry
8. How to brief an illustrator on each new piece
This is 1 of 459 free prompts
The full library is organised into 15 categories — business, marketing, sales, strategy, study aid, career, small business, and more.