Project: [describe the type of design — website, app, printed book, brand, presentation]
Brand personality: [describe]
Content types involved: [headlines, body copy, captions, pull quotes, data labels, navigation, etc.]
Design a complete typography hierarchy:
1. Font selection: primary and secondary font with rationale
2. Size scale: define sizes for H1 through H6, body, small, and caption
3. Weight usage: when to use each weight
4. Line height rules: for headlines, body, and tight text
5. Colour usage in type: primary text, secondary, disabled, links
6. Letter-spacing guidance
7. Alignment rules: left, centre, right — when to use each
8. Common typographic mistakes to avoid in this type of project
This is 1 of 459 free prompts
The full library is organised into 15 categories — business, marketing, sales, strategy, study aid, career, small business, and more.