Build a complete brand identity brief from scratch
Business: [describe your business — what it does, who it serves, what makes it different]
Stage: [new / rebranding / refreshing]
Competitors: [name 2-3]
Create a comprehensive brand identity brief covering:
1. Brand positioning statement (one sentence)
2. Brand personality — 5 adjectives and what each means in practice
3. Brand archetypes — which fits and why
4. Target audience persona (who we design for)
5. Visual direction — mood, feeling, energy level
6. Tone of voice — how the brand speaks, with 3 examples
7. What the brand should never feel like (anti-values)
8. 3 brands we admire and what to borrow from each
This is 1 of 459 free prompts
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