Brand Archetype Deep Dive

Business: [describe it] Current brand feel: [describe] Audience: [describe] Conduct a brand archetype analysis: 1. Identify the primary archetype that fits (from the 12: Innocent, Sage, Explorer, Outlaw, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, Creator) 2. Explain why this archetype fits 3. Identify a secondary archetype that adds nuance 4. Show how the primary archetype should influence: visual style, tone, customer experience, and marketing 5. Give 3 brand examples that share this archetype and what to learn from each 6. What this archetype should never do or say