Business: [what you do]
Target customer: [who you serve, specifically]
Key competitor category: [who you are being compared to]
Primary differentiator: [what makes you genuinely different]
Proof point: [evidence that you deliver on this promise]
Create 3 versions of a brand positioning statement in the format:
For [target customer] who [need], [brand] is the [category] that [differentiator] because [proof].
For each version:
- Write the statement
- Explain the strategic choice behind it
- Note what it claims and whether the business can defend it
Then recommend the strongest one and explain why.
This is 1 of 459 free prompts
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