Business: [describe it]
Founder or team: [brief background]
Origin story: [why was this started?]
What makes it different: [genuine differentiators]
Audience reading this: [who visits the About page and what are they looking for?]
Write an About page that:
1. Opens with something surprising or compelling (not "We were founded in...")
2. Tells the origin story in a human, specific way
3. Connects the founding mission to the customer benefit
4. Introduces the team or founder with personality
5. States what the brand believes (not just what it does)
6. Ends with a clear next action for the reader
Target length: 300-400 words.
This is 1 of 459 free prompts
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